MultiChoice Group has appointed Dr. Busola Tejumola as the Executive Head of General Entertainment Channels, entrusting her with the strategic direction and content development of the company’s general entertainment offerings across Africa. This role encompasses oversight of popular channels such as Africa Magic, which has been instrumental in showcasing African narratives to a broad audience.
Dr. Tejumola’s journey with MultiChoice began in 2012 as a Consumer Insight Manager. Her exceptional performance led to her promotion to Head of Strategy and Insights in 2014, and subsequently to General Manager of Production in 2017. In these roles, she played a pivotal part in reviving the Big Brother Naija franchise and producing the Africa Magic Viewers’ Choice Awards (AMVCA), as well as original series like Ajoche and Battleground .
Under her leadership, Africa Magic has expanded its reach, offering diverse content that resonates with audiences across the continent. The channel celebrated its 20th anniversary in 2023, marking two decades of delivering authentic African stories.
In recognition of her contributions to the television industry, Dr. Tejumola was elected as a member of the International Academy of Television Arts & Sciences in November 2023. This prestigious institution is responsible for the International Emmy Awards and includes over 800 media and entertainment executives worldwide .
Dr. Tejumola holds a Ph.D. in Management Information Systems from Brunel University and an M.Sc. from the University of Surrey. Her academic background, combined with her extensive industry experience, positions her to drive MultiChoice’s content strategy effectively.
Her appointment underscores MultiChoice’s commitment to delivering compelling and culturally relevant content to its diverse audience, further solidifying its position as a leading entertainment provider in Africa.
